Casa Dragones

Casa Dragones
Type Tequila
Country of origin Mexico
Introduced 2009 in USA

Casa Dragones is a brand of limited edition Blue Agave Joven tequila produced in Tequila, Jalisco, Mexico. The tequila was founded in 2009 by MTV creator and media mogul Robert W. Pittman and tequila industry expert Bertha González Nieves.[1]

It is bottled in hand-engraved crystal decanters using Pepita glass engraving.

Contents

Taste

Casa Dragones is marked by its exceptionally smooth taste. Academia Mexicana de Catadores de Tequila (Mexican Academy of Tequila Tasters) wrote in their 2009 tasting notes that Casa Dragones is “soft and smooth with hints of vanilla and spiced undertones, balanced with delicate notes of pear.”[2]

It has also been described as having a “flavor that includes notes of vanilla, undertones of spice, and a hint of pear,”[3] and “unbelievably smooth but has a deep woodsiness as textured as a single malt.”[4]

Serious Eats writer Paul Clarke described Casa Dragones as having a "delicate nose of lemon peel and honeysuckle, a smooth, silky body and a flavor with the crispness of black pepper but the light richness of vanilla and hazelnuts."[5]

Recognition

In May 2010, Bertha Gonzalez Nieves was recognized in LA Times Magazine as the first woman to be named a Maestra Tequilera and for “bolstering the top-tier-tequila movement.”[6]

In November 2010, Casa Dragones won the Grand Prix Stratégies du Luxe,[7] a product and packaging design award for luxury brands. This was the first time a Mexican brand and a tequila had won this award.

CEO and Co-Founder Bertha Gonzalez was also featured in the 5@5 column on CNN’s Eatocracy, citing ”Five Things You Should Look For in a Great Tequila.”[8]

CNN also interviewed founder Bob Pittman about how creating Casa Dragones was similar to launching MTV.[9]

BlackBook Magazine named Casa Dragones “a singular small-batch spirit that’s been leading discerning drinkers around the world to give tequila a second look.”[10]

Casa Dragones was named by wine expert Christian Navarro as his favorite new spirit in December, 2009.[11]

Casa Dragones was chosen as one of Martha’s Finds by Martha Stewart, on December 17, 2009.[12] The following year, Martha Stewart visited the tequila’s “hometown” in San Miguel de Allende, Mexico, to learn about the unique process of making the tequila and the hand-engraved bottle. She wrote about her visit on her blog.[13]

References

  1. ^ "Entrepreneurs In The News". Inc.com. 2009-12-01. http://www.inc.com/magazine/20091201/entrepreneurs-in-the-news.html. Retrieved 2011-09-09. 
  2. ^ "Tasting Notes – CASA DRAGONES". Casadragones.com. http://casadragones.com/sipping-tequila/tasting-notes/. Retrieved 2011-09-09. 
  3. ^ Celeste, Rigel (2009-12-20). "Casa Dragones Sipping Tequila". Luxist.com. http://www.luxist.com/2009/12/20/casa-dragones-sipping-tequila/. Retrieved 2011-09-09. 
  4. ^ "What’s New: Pure Agave | Men’s Journal". Mensjournal.com. 2009-12-22. http://www.mensjournal.com/pure-agave-2. Retrieved 2011-09-09. 
  5. ^ Clarke, Paul (2010-03-11). "Blanco and Joven: Unaged Tequilas That Are Worth Drinking | Serious Eats: Drinks". Serious Eats. http://www.seriouseats.com/2010/03/blanco-joven-unaged-good-tequilas.html. Retrieved 2011-09-09. 
  6. ^ "Distill-auteur The First Lady of Tequila | Cocktail Confidential | Los Angeles Times Magazine". Cocktailconfidential.latimesmagazine.com. http://cocktailconfidential.latimesmagazine.com/2010/05/distillauteur-the-first-lady-of-tequila.html. Retrieved 2011-09-09. 
  7. ^ "Tequila Bottle by Casa Dragones Wins Coveted Design Award". Justluxe.com. http://www.justluxe.com/lifestyle/dining/feature-1253920.php. Retrieved 2011-09-09. 
  8. ^ "5@5 – Maestra Tequilera Bertha González Nieves – Eatocracy - CNN.com Blogs". Eatocracy.cnn.com. 2010-11-29. http://eatocracy.cnn.com/2010/11/29/55-maestra-tequilera-bertha-gonzalez-nieves/. Retrieved 2011-09-09. 
  9. ^ "Video - Breaking News Videos from". CNN.com. 2010-07-16. http://www.cnn.com/video/?/video/world/2009/12/11/ctw.connector.bob.pittman.cnn?iref=allsearch. Retrieved 2011-09-09. 
  10. ^ Victor Ozols (2010-12-21). "Hold the Lime: The Best Tequilas on the Market - BlackBook". Blackbookmag.com. http://www.blackbookmag.com/article/hold-the-lime/24149. Retrieved 2011-09-09. 
  11. ^ "Interview With Christian Navarro". Robb Report. 2009-12-10. http://www.robbreport.com/Ask-the-Experts/Christian-Navarro. Retrieved 2011-09-09. 
  12. ^ "Martha's Finds: Casa Dragones Tequila - Martha Stewart TV". Marthastewart.com. http://www.marthastewart.com/article/marthas-finds-casa-dragones. Retrieved 2011-09-09. 
  13. ^ "Crazy for Tequila in San Miguel de Allende - The Martha Stewart Blog". Themarthablog.com. 2010-11-30. http://www.themarthablog.com/2010/11/crazy-for-tequila-in-san-miguel-de-allende.html. Retrieved 2011-09-09. 

External links